Academician Prof. Dr. Dr. h.c. Peter
Academician Prof. Dr. Dr. h.c. Peter Linnert studied economics and business administration at the university
of hamburg. He has been awarded doctoral degree of economics and
business administration in 1964 (Dr. rer.pol.).
Afterwards he worked as tenured track assistant professor at the
institute of banking business at the university of hamburg.
1969/1970 Academician Prof. Dr., Dr. h.c. Peter Linnert started lecturing at the Vienna University of
Economics and Business Administration.
Academician Prof. Dr., Dr. h.c. Peter Linnert published more than 25 books. With his two volume work “die
neuen Theorien des Marketing” first edition in 1969 he contributed
essentially to dispersion of marketing philosophy in the german speaking
part of Europe. Among others he published the “Handbuch Organisation”
and the “Handbuch Verkaufsförderung” presenting sales promotion for the
first time as a modern instrument of marketing politics.
several stations of lecturing at different universities in Germany and
abroad he was appointed director of the institute of management of the
university of Merseburg.
same time he held a chair at the Technische Universität of Vilnius.
During his term of office in Vilnius he contributed essentially to the
structuring of the faculty of economics and business administration in
Vilnius. The faculty of economics and business administration therefore
awarded Academician Prof. Dr., Dr. h.c. Peter Linnert “honorary doctor” in 1994 for his scientific work.
started started as CEO of “Service Management Seminare an der
Wirtschaftsuniversität Wien” which he reorganized to “Sales Manager
Akademie (SMA)” in 1999.
been awarding among others the master degree of business administration
to top level managers and high potentials since 2000 and founded the
“Studienzentrum Hohe Warte (SHW)” in 2006. In cooperation with european
universities, SHW offers undergraduate, graduate and post graduate
studies of economics and business administration in german language.
Academician Prof. Dr., Dr. h.c. Peter Linnert has written critical statements to many questions in the fields
of economics and business administration in more than 70 publications.
He is advisor of many well known service and industrial companies in
business and marketing consultant for many years Academician Prof. Dr.,
Dr. h.c. Peter Linnert offers
many “living case studies” which substantially contribute to building
and manifestation of success the Sales Manager Akademie.
Linnert's speech at the